Edit @ 6:34PM: Contrary to my rant, the ice cream will not be sold in retail stores. It will however be available in the Vermont Scoop Shops for the duration of the September celebration. While this is not in quite as poor taste as showing up in the freezer aisle at your local grocery store, I still believe the agenda to target Ben and Jerry's #1 customers--children.
I'm about to poke and prod at a sensitive subject to some, so this probably calls for a bit of a disclaimer. Having said that, please know that I am not a hate monger. I do not approve of or condone acts of hatred toward anyone who lives a different or similar lifestyle to my own.
However, I am EXTREMELY disappointed with Ben and Jerry's recent decision to "ceremoniously" rename my favorite flavor of their ice cream from "Chubby Hubby" to "Hubby Hubby" for the month of September. Now bear with me, heterosexuals, homosexuals, and bisexuals alike. I completely understand that Ben and Jerry's are making great strides to promote awareness of the homosexual plight for the equality of marriage. While I'm not against Ben and Jerry's expressing a political/moral/social opinion as a whole, I do think the way in which they chose to express it was in very poor taste (no pun intended).
You're probably thinking, "What's so wrong with that? We're a society that is progressing. This kind of thinking is very intolerant and behind the times." If that's not even in the ballpark of what you are thinking, good for you (unless of course you were thinking worse of me, then shame on you!). If your line of thought corresponds more accurately with my hypothetical quote, allow me to explain why I disapprove of Ben and Jerry's recent display.
Before we even began to litigate about whose sexuality is socially acceptable and whose isn't we, as a nation, were trying to make greater strides to undo a lot of the sexuality our children were being inundated with on a daily basis. We're disgustingly guilty of using sexuality to sell everything from every day products to ideas/causes. Now, that there's a high profile cause involving the equality of marriage, suddenly all of that is going out the window. Instead of making strides to downplay the sexuality and the public displays of affection, we're up to our eyeballs in it. Worse, we ratchet it up a little every day!
Seriously... our kids can't even look in the ice cream and freezer section of the grocery store without having someone's agenda advertised to them! I don't care WHAT the cause is, I'm sick of it being thrown at my children. Who do you think takes more notice of that ice cream, me or my little boys? I've had plenty of ice cream in my life because I loved it just the same when I was a child. Now, they are the ones whose eyes light up when I tell them to pick their favorite ice cream at the grocery store.
I really don't want to have to explain to them what's going on with the marriage equality battle in the freezer aisle when they ask me about the two men holding hands on top of the wedding cake on the front of the ice cream container. For goodness sake, what on earth does a company who has such a large following of children think they're doing advertising grown-up issues on the front of their product? Leave the grown-up issues to the voters. Why can't they use a platform that targets more adults than children? There are such things as monetary donations, information for the company's employees to distribute among each other. There are so many other promotional options.
... And you know, it's not just for the children. There are still straight people in this country too. Just like homosexuals believe they are wired to love and be attracted to the same sex, it's possible that I'm wired to love and be attracted to the opposite sex. If homosexuals can't help it, than neither can heterosexuals. If I'm turned off by same sex relations, why would I want to see the image two men holding hands atop a wedding cake on the front of a product that I'm about to EAT? Are they trying to make me lose my appetite? I don't even like to eat at restaurants or the mall food court when heterosexual couples are showing too much PDA. Luckily, I've never had to worry about seeing them on the front of my ice cream before.
I guess this is just all the long way of saying, "Keep the support of your causes appropriate." I'm all about the pro-life campaign, but I'd still be pretty upset if Ben and Jerry's changed the name of "Mission to Marzipan" to "Mission to End Abortion."
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